Launching “Poupa-te” with the comeback of Portugal’s biggest viral star, and promoting a digital insurer without ever mentioning insurance.
The comeback
In 2011, a spectacular skateboard fall made “Sai da frente, Guedes” Portugal’s first great viral video. More than a decade later, we found Hélio and challenged him to try the descent again, this time protected by N Seguros.
Five episodes
A web documentary on N Seguros’ social media followed Hélio’s life as a chef, his family and friends, his training and his transformation, week after week, until the descent.
The results
Two months of conversation with a community that called Hélio a hero, bringing N Seguros a wave of awareness and new followers without a single sales message.
N Seguros
A true and inspiring redemption story.
Next project
Alou
And everything changes.
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