Expertise · 03
Campaigns & advertising
Ideas that move people, and then move sales.
Good advertising starts by understanding what people feel.
We create campaigns that people notice, remember and talk about. Every idea is built on a real insight into the people we want to reach, and shaped by a team that knows the brand from the inside.
Creative concepts, integrated campaigns, outdoor, film and motion and promotions: one idea, carried across every channel.
Who it’s for
Brands that need to launch, relaunch or celebrate, and want an idea strong enough to work on a billboard, a screen and a shelf at the same time.
How we work
01
People first
We start with the people the brand wants to reach: what moves them, what they want, what they feel.
02
Strategy
We turn that understanding into a clear position and an idea that can travel.
03
Creation
Design, words and ideas, crafted by our team. AI is an ally that helps us explore further, never the author.
04
Bring it to life
We follow the work through production, launch and into the real world.
Selected work
Delta Q · O Expressialista
An integrated campaign for the 15th anniversary.
View project →
RISE by Delta Q
Launch advertising.
View project →
Habanero
Brand campaign.
Terra Nostra Park
Outdoor.
View project →
Bertrand · Father’s Day
The best books are right under his nose.
Porto Editora · 70 years
An anniversary film.
Questions
What kind of campaigns does Label create?
Brand campaigns, product launches, anniversaries, seasonal campaigns and promotions, across outdoor, print, film, digital and social media.
Do you produce the films and photography?
We write and direct the creative, and work with trusted production partners for film, photography and motion, following the work until it is on air.
Do you use AI to create campaigns?
AI is an ally in our process: it helps us explore ideas and visualise concepts faster. The insight, the idea and the craft come from our team. When AI is used in final work, we say so.
Can you work with our media agency?
Yes. We often work alongside media agencies and in-house teams, adapting creative for each channel and format.
Have a project in mind?
Let's make it human.