Expertise · 02
Packaging
The moment a brand is held in someone’s hands.
Packaging is the brand people take home.
We design packaging that stands out on the shelf and stays meaningful at home. Every pack starts with the person choosing it: what catches their eye, what they need to know, what makes them pick it up again.
From packaging strategy to graphic and structural design, we create single products, full ranges, limited editions and gift boxes, and follow them into production.
Who it’s for
Food, drink, coffee and consumer brands launching a product, repositioning a range or creating a special edition, in Portugal and in international markets.
How we work
01
People first
We start with the people the brand wants to reach: what moves them, what they want, what they feel.
02
Strategy
We turn that understanding into a clear position and an idea that can travel.
03
Creation
Design, words and ideas, crafted by our team. AI is an ally that helps us explore further, never the author.
04
Bring it to life
We follow the work through production, launch and into the real world.
Selected work
Casa Trévidic · Hommage
Casa Trévidic’s first wine brand.
View project →Yogan
Repositioning and a new packaging family.
View project →
Delta Q · ICONIQ
Packaging and point of sale for the new machine.
RISE by Delta Q
Packaging for a new coffee machine designed with Starck.
View project →
Alou
Product packaging for the new brand.
View project →
Qampo
A packaging family that tastes of the countryside.
Questions
What does a packaging design agency do?
It turns a product and its brand into a pack that sells and works: hierarchy of information, materials, structure, ranges and production. At Label, packaging is always connected to the brand strategy.
Do you design for international markets?
Yes. We have designed packaging for brands sold in Portugal, Europe, Africa and North America, including copy in Portuguese, English and French.
Can you create a full range, not just one pack?
Yes. Most of our packaging work is a system: a family of products that share one identity and are easy to tell apart on the shelf.
Has your packaging work won awards?
Our launch for RISE by Delta Q, a coffee system designed with Philippe Starck, won a Red Dot award for advertising in 2024.
Have a project in mind?
Let's make it human.