Expertise · 01
Branding & identity
Brands people recognise, trust and choose.
Every brand we build starts with the people it wants to reach.
Label is a branding agency based in Lisbon and Porto. We create and reinvent brands for companies, institutions and products, from the first insight to the last application.
Strategy, naming, visual and verbal identity, brand guidelines and rebranding: all made by one team, so the idea stays intact from the strategy deck to the street.
Who it’s for
Companies launching a new brand, organisations that have outgrown their identity, and institutions with a long history that want to stay relevant. We have worked with banks, universities, hotels, food and drink brands and industrial groups.
How we work
01
People first
We start with the people the brand wants to reach: what moves them, what they want, what they feel.
02
Strategy
We turn that understanding into a clear position and an idea that can travel.
03
Creation
Design, words and ideas, crafted by our team. AI is an ally that helps us explore further, never the author.
04
Bring it to life
We follow the work through production, launch and into the real world.
Selected work
FMUL
Rebranding of the Lisbon School of Medicine.
View project →
Terra Nostra Park
A living identity for a botanical heritage.
View project →
Banco Montepio
A 175-year-old bank, reinvented around people.
View project →
Myriad by SANA Hotels
Naming and identity for a hotel like no other.
Alou
A new brand for Cabo Verde.
View project →
APDC
Rebranding of the Portuguese Association for the Development of Communications.
Questions
What does a branding agency do?
A branding agency defines who a brand is, what it stands for and how it looks, sounds and behaves. At Label that means research, positioning, naming, visual and verbal identity and the guidelines that keep everything consistent.
How long does a branding or rebranding project take?
Most identity projects take between two and four months, depending on research, the number of applications and approvals. Naming and full rebrands for large organisations can take longer. We agree a clear timeline at the start.
Do you work outside Lisbon?
Yes. We have studios in Lisbon (Oeiras) and Porto and work with clients across Portugal and abroad, in Portuguese, English and French.
Have your branding projects won awards?
Yes. Our rebrands for FMUL, the Lisbon School of Medicine, and Terra Nostra Park won Red Dot awards in 2025. In 2024 and 2025 Label won six Red Dot awards in total.
Have a project in mind?
Let's make it human.